|WHAT KINDS OF INFORMATION WE COLLECT
|We collect, use, retain and process the following personal data (“Personal Data”) from you and any devices (including mobile devices) you may use when you use the Service, register for an account with us, provide us information (via email or through the Service), update or add information to your account, send us messages, comments, questions, testimonials or suggestions, participate in blogs, forums, message boards, chat rooms, profile pages, polls, surveys and other communication channels and services in relation to the Service, or when you otherwise correspond with us regarding the Service:
|Collection and use of Personal Data
We may display targeted advertisements based on Personal Data. Advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet certain targeting criteria, such as relating to age and geographic location. We do not provide any Personal Data to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will assume that you meet the targeting criteria used to display the ad.
|When you use the Service and/or the Website, we may collect, use, disclose, retain and process (or our systems may automatically collect, use, disclose, retain and process) directly or through Third Party Services:
For the avoidance of doubt, “Non-Personal Data” is information that does not identify you or any other individual and does not include Personal Data.
|Collection and Use of Non-Personal Data
|We may use Non-Personal Data for any purpose, including:
|COLLECTION AND USE OF DATA BY THIRD PARTY SERVICES
|Collection of data by third parties. You acknowledge that we or third party applications or services which interface with or support the Service (“Third Party Services”) may collect, use and/or retain data which include your Personal Data and Non-Personal Data, when you use the Service and/or the Website, and you consent to such collection, use and retention by us or the relevant third parties, including in the manner as set out in this Clause 2.
Sharing of data with third parties. We may disclose your Personal Data and Non-Personal Data in the ordinary course of our business to certain third parties approved by us (which may or may not be in Singapore), to use on our behalf or otherwise, including:
Specific Third Parties. Without prejudice to the generality of Clause 2.1 and 2.2, Personal Data and Non-Personal Data will be disclosed to, and/or collected, processed, used and/or retained by, the following third parties, and you consent to such disclosure, collection, processing, use and retention in the manner as set out in this Clause 2.3 and in the relevant third party privacy policies referenced below.
|From time to time, we may collaborate with other third parties to organise joint marketing and promotional campaigns, offers or contests, and may require disclosure of your information to such third parties. For example, where a promotion or Voucher is specially offered to customers of our third party partner, we may share your information with that partner to the extent relevant to such promotional campaign. In some cases, you may not be able to enjoy the promotion, offer or participate in the contest, unless you consent to disclosure to our partner of your information. “Voucher” refers to any credits, vouchers, coupons or codes offered by us for use in the purchase of goods from Little Farms.
|In order to improve our products and services, we collect data by way of “cookies”. Cookies help us measure the number of visits, average time spent, page views and other statistics relating to your access to the Service, Website or App. This information allows us to better administer the Service, Website or App, and provide a more tailored and user-friendly service to our visitors and users. Cookies also enable you to use or access certain features or services of our Service, Website or App, including the shopping cart and check-out features. For example, cookies help us store preferences or retrieve products in your shopping cart between visits, from our servers. Cookies are small data files that are sent to your browser from our Website or App and are stored on your computer’s or device’s hard drive. Each time you visit our Website or App from the same computer or device, the cookie will be retrieved from your computer or device, enabling our Website or App to recognise your computer or device as having previously visited our Website or App and thereby increase the functionality of our Website or App on your computer or device. Our cookies cannot be used to get data from your hard drive, to get your email address or any other data that can be traced to you personally. Most web browsers and devices can be set to notify you when you receive a cookie or to prevent cookies from being sent; if you use these features, you may limit the functionality we can provide you when you visit our Website or App.
|We use commercially reasonable physical, administrative, technical and electronic measures and safeguards to protect your information from unauthorised access. Please be aware that no security measures that we take to protect your information is absolutely guaranteed to avoid unauthorised access or use of your Personal Data or is impenetrable. We hereby disclaim all liability for the security of your Personal Data, which may be compromised by unauthorised entry, use or disclosure, hardware or software failure and other factors.
You are solely responsible for protecting your usernames and passwords that are used to access the Service and/or any Third Party Service, against unauthorised access and use and for all actions taken with such usernames and passwords. You acknowledge that if you lose control of your usernames and passwords, you may lose substantial control over your Personal Data and be potentially subject to legally binding actions taken on your behalf by an unauthorised user. If any of your usernames and passwords has been compromised for any reason, you should immediately change the same. You should also sign off once you have finished using a shared computer.
|We ask that you do not send us, or disclose to us, any sensitive Personal Data (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, sexual orientation, criminal background or membership in past organisations, including trade union memberships) on or through the Service or otherwise.
|We do not knowingly collect or solicit personal data from those below the age of 18, or knowingly allow such persons to register an account with us. The Service is not intended for use by persons under 18 years of age. If you are under 18 years of age, please do not attempt to register for or to use the Service and/or the Website, or send us any personal data about yourself.
|ACCESSING/UPDATING YOUR PERSONAL DATA
|If you wish to access, correct or update your Personal Data, you may do so by accessing your account settings through the Website or the App. We may maintain a copy of the unrevised information in our records.
|CLOSING YOUR ACCOUNT WITH US
|If you wish to delete your account, please contact us by email at firstname.lastname@example.org. Some information may remain in our private records after deletion of your account. We may use any aggregated data derived from or incorporating your Personal Data after you delete your account, but not in a manner that would identify you personally unless permitted by law.
|CONTACTING US / REPORTING VIOLATIONS
|Please contact our Data Protection Officer by email in writing at email@example.com providing your name, contact number and email address, if:
If you do not wish to receive email, SMSes or other communications from us, you can unsubscribe from such communications by using the unsubscribe facility that may be provided with such SMS, email or communication, or contact us at firstname.lastname@example.org or during our operating hours (weekdays from 9am – 6pm) at 6385 7366. Please note that if you do opt out of receiving marketing-related communications from us, we may still send you important administrative messages and that you cannot opt out of receiving such administrative or other important messages.
Notwithstanding that you may have opted out of communications, or your account with us has been terminated, and/or you have removed payment details from your account, you acknowledge that your payment history, username, password and other information (including Personal Data) may remain in our system including for the purpose of complying with relevant laws. If you wish to delete or retrieve your Personal Data with us, you must submit a request to our Data Protection Officer in accordance with this Clause.
Effective date: 8 June 2016
Last updated: 30 August 2018